The implementation of sustainable business practices needs to be communicated in several ways. We work with clients to determine the optimum mix of communication methods to best leverage the competitive advantages created by successful CSR initiatives. Target audiences include:
- Customers
- Prospects
- Investors
- Prospective Investors
- Suppliers
- Regulators
- Sustainability organizations
Each target audience requires a different communication method and approach. We work with clients to articulate the organization’s philosophies and initiatives in the most appropriate way. These may include:
- Corporate Social Responsibility Reports
- GRI guidelines
- Independent report assurance
- Publication and web posting
- Packaging material
- Green certifications
- Supplier requirements
- Regulatory reports
- Award opportunities
We will work closely with client’s internal communications staff and advertising agency to make sure that branding is preserved but leveraged with new messaging regarding the sustainability improvements made by the company.
